Hardware

Rubric Brings Camtasia to New Markets

Camtasia enters new foreign markets with the help of technology localization experts Rubric. Rubric"s better localization experience drove Techsmith"s localization of Camtasia into French speaking markets, having already become popular in English, German, Korean and Japanese regions. ALAMEDA, CA, October 15, 2008 /24-7PressRelease/ -- Camtasia Studio, the world"s favorite screen capture and video production tool, is now ready for French speaking regions thanks to localization work performed by Rubric. "Techsmith and Camtasia are already popular in English, German, Korean and Japanese regions,т ќ said Stacey Hansen, International Marketing Manager with Techsmith. т њMany regions around the world have native French speakers and thanks to the exceptional work done by Rubric they can now more intuitively create compelling videos.т ќ т њCamtasia is an example of how both technical and linguistic expertise is required to take software global,т ќ said FranУ§oise Spurling, COO of Rubric. т њThe product is technically intricate, weaving video, audio and post production elements. Internally the challenges to localizing a complex software product like Camtasia require understanding of the underlying technology. It also requires a large staff of talented and knowledgeable native language translators to make complex concepts understandable.т ќ Camtasia Studio 5.1 will be the first release of Camtasia in French. т њBusiness and education professionals use Camtasia to create online videos,т ќ said Hansen. т њCamtaisa lets people speak to the world and Rubric helps Techsmith speak to the people.т ќ т њRubric builds long term relationships with all our customers,т ќ said Ian Henderson, CEO of Rubric. т њWe also build localization and translation teams that we bring back to the same customer each time. This continuity lets Techsmith and other software companies bring their products to new markets quickly and with outstanding quality.т ќ About Rubric Rubric creates a better localization experience. Specializing in globalization services for the high-technology industry, Rubric provides flexibility, on-demand scalability, and integrity to guarantee localization success. Rubricт s refined processes adapt to the high-tech sectorт s need for proactive localization planning, with its anticipation of dynamically changing requirements, and agile response capabilities. For more information, visit www.rubric.com.

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